I'm Joana Cerejo, a seasoned UX Designer. I focus on user experience, metrics, and ways of working. My daily work moves around communicating the value of research and UX Strategy to grow design culture and design capabilities to fully embrace the value of design and to be championed by top-level leaders. I scale research practices and design capabilities, and I use research and data to inform product strategy. Found more about me on jcerejo.com and about my product on jcerejo.com/uxcelerate-shop